Blog

Simply put, a blogging platform is an online place where bloggers or businesses can write and publish content. This content can be anything from text, images, videos and more. Depending on the platform, you can customise the layout and design, and even organise your posts with tags or categories. Choosing the perfect blogging platform is
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Having testimonials proudly displayed on your website could be the difference between a potential customer choosing your business over a direct competitor. Facilitating social proof (like testimonials and reviews) is the simplest way for you to appear as a trusted, reputable business to inquiring eyes. So how can you best incorporate testimonials into your landing
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Ok, Google, how do I optimise my website for the voice search revolution?

Ephemeral content is videos, photos and text that holds a limited lifespan. Taking the marketing world by storm, social media platforms have now jumped on the bandwagon to provide similar services that utilise the disappearing content. From Snapchat to Instagram Stories, consumers everywhere are becoming more and more intrigued by content with a ticking clock.
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As a small to medium entrepreneur, the way you manage your business is a key determinant of your success. Time, money and employees are amongst your strongest assets, yet they can also be your greatest weaknesses. To ensure it’s the former, we’ve compiled a short list for each to help your small business management be
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PPC (or pay per click) remains one of (if not the) best online marketing platforms for ROI and instant results. While a long-term and managed SEO strategy is vital for extended success, there’s no denying the power PPC harnesses, and what it can do for landing page traffic and sales.

Email marketing remains one of the most cost-effective digital marketing channels. It’s great for keeping current clients up to date and even more useful for sourcing and establishing new customers. If you’re under the impression that email marketing doesn’t work for your business, perhaps it’s time to review your tactics. A general monthly newsletter just
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You’ve got deadlines and KPIs to hit, and ensuring your social media following is happy is low down on your list of priorities. We get it, we really do. Every business owner knows, however, that their company needs to have social media visibility to have any kind of success these days. Maintaining multiple accounts and
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Gaining inbound links remains one of, if not the best path to long-term online traffic success. Links mean authority, increasing your website’s ranking for search engine queries. Therefore, it’s vitally important for any SEO campaign. Not only that, they result in referral traffic indefinitely and help prop up your brand’s online reputation. The problem is
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Many businesses today are still failing to reap the full benefits of an online profile. Expanding your reach and assisting you with driving more qualified traffic to your website, social media marketing is a vital tool in a well-structured business plan. To succeed in the ever-changing world wide web, we’ve compiled a list of essential
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