Blog

If you’re like most business owners, entrepreneurs, or humans in general, the last thing you set out to do each day is throw your money away on purpose. This might seem obvious, but the truth is: if you don’t have a good advertising strategy in place, you could be doing just that. Below, we share
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It’s true: Video is the new kid on the block and she’s here to stay! Sure, she may have changed a lot over the years – moving from a clunky black box whose insides would regularly tangle and crinkle – to a digital file that now lives in a slick, curvy smartphone or a hip
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The technology you never knew you couldn’t live without! Think back 10 years ago… Nobody even knew what an iPhone was back then. We were all living in our worlds of bulky desk computers, heavy suitcase sized laptops and phones that were just that; phones. In the last decade technology has advanced so much that
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The latest Aunt Agony and DIY hero! Have you ever had a question you needed the answer for quickly? Maybe you spilt red wine on the new carpet? (Who hasn’t). Or while wandering the supermarket shelves, you wondered what to make for dinner? Almost always Google has the search result for you, but we often
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Snackable Videos Are On the Menu This year marks a milestone year for internet usage set to topple 1 Zettabyte (1 Trillion Gigabytes) by the end of 2016. It seems we have become extremely efficient at consuming huge volumes of data from an almost infinite number of services worldwide, but one of our favourite choices
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“How did I miss that?” At some stage you’ve likely asked yourself this exact question. Missed what, exactly? I am referring to digital and technological developments. Believe it or not, there are still small businesses that do not own a website and have zero presence online. The innovation and advancements we are now seeing affect
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There is an old adage that ‘a [tradesman] is only as good as his tools’. I find this to be quite poignant, as I enjoy tinkering on my cars and bikes on the weekends – and the one thing I find that has let me down in the past is poor quality tools. Alongside that,
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In today’s dynamic society, culture has evolved over the years from primitive to digital. Communication and culture both have a large effect in the workplace which allows others to gain access to information on a scale we have never seen or experienced before. Throughout the last couple of decades different communication forms have taken place
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Can you predict the future? Do you know what your customers need? Do you know when they need it and most importantly, can you position yourself to be available at the recognised moment of need? With Google (and SponsoredLinX) you can. Demographics, sub sections of audiences based on gender age, location, etc. are fast becoming
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Myer’s recent marketing investment puts the word ‘omni-channel marketing’ under the spotlight. Small businesses tend to shy away from such buzzwords that are often associated with large corporations or brands. ‘Let the big guys worry about them’ is a common way of thinking. If this speaks to you, think about the first time you heard
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