Blog

Small Business Growth Slows Due to Lack of Online Presence Earlier in November this year, I wrote a blog titled, ‘Cementing Your Business in the Digital World’, and I discussed that given today’s advancements in technology and online communication, every single Australian SME should be online, whether your business is B2B or B2C, or if
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As you have scrolled through your Facebook feed, you’ll be familiar with the posts you have been subjected to because friends or families have chosen to ‘share’ or ‘like’ a particular Facebook page. Does ‘1 like = 1 prayer’ ring any bells? Now we all know and understand that 1 like does not equal 1
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For some people, emotional branding may procure thoughts with negative connotations, but what emotional branding means today compared to its inception, equals quite a large difference. If we cast our thoughts back to before the Wall Street crash in 1929, emotional branding was used to convince consumers that what you owned and what you used
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Everyone has a social media platform they prefer, but statistics and research shows that Facebook is the dominate channel. Most people within your business and social circles will have a Facebook profile. Some people have more than just one, particularly if they own a SME. Managing a Facebook Business profile is vastly different to managing
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Accurately measuring your Return on Investment (ROI) is not always easy, and this blog is designed to give you some tips to make this process a little easier. You can’t work towards something, or anything, be it a milestone, a record, without direction, and this couldn’t be more important when assessing your ROI. Understanding and
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Entering the world of online marketing can feel daunting for the uninitiated. Taking that first step is half of the journey and, once you find the right tools and people to take along with you, the end goal appears much closer than originally thought. Google can at first seem like a confusing maze of tools
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David Hefter, General Manager at SponsoredLinX, delves into the issue of advertising over the Christmas and New Year holiday break and how Australian SMEs should be approaching this time of year.

It’s been a big month for Australian politics. With the China-Australia Fair Trade Agreement (chAFTA) closed for formal negotiations and with the recent G20 Summit in Brisbane; the eyes of the world have been fixed on Australia. Australian politics have been rushing to media channels to assure SMEs of the benefits such events will bring
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We all have one goal; we want the attention of consumers. As an end result, this is easy to ascertain, what you need to discern is whether you are worthy of the attention you crave and desire. What do you hope to achieve through creating content to tell your story? What is your goal? Directionless
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You would think by now, that in a digital age where toddlers grow up using Tablets and, being constantly connected, with everyone, all the time, would equal a digital presence from every business out there. The surprising and startling fact is that there are a large quantity of businesses which do not have an online existence at all, perhaps apart from their online listing in the yellow pages. If you’re reading this blog, I sincerely hope you are not one of them, but I’m positive there are actions you could be taking to cement your place in the digital world; am I right?

One area of concern in particular is that of Retail, and especially in the lead up to holiday season, are the number of businesses which solely rely on their bricks and mortar shopfronts. Regardless of whether your retail business does or doesn’t offer an online sales and transaction tool (which it should by the way) your online presence as a business is still crucial for the customer walking in through the front doors. You’ll see why in a minute.